Three variables explain most of the mid-term price moves. First, LFL sales and gross margin — the entire GO.25 strategy rests on licensed brands and the MODIVO PLATFORM consolidation pushing gross margin from today's 45-50% toward the upper end; every 1 pp shift materially moves EBITDA. Second, Chinese player pressure (Shein, Temu) — they compete directly with the CCC value segment and partly with HalfPrice; every report of their accelerated European expansion weighs on the multiple. Third, the HalfPrice openings pace and Kaes -> Worldbox conversion — the two biggest space-expansion engines in the 2030 strategy; market delays or below-plan openings are taken negatively. Secondary but material: EUR/PLN rate (export from HalfPrice and Worldbox), dividend policy (a return to payments would be a strong catalyst), MODIVOclub penetration and Boardriders integration outcome. An investor's first glance at MODIVO should be gross margin and the HalfPrice pace — these two variables shape most of the valuation.