SPÓŁKA Z OGRANICZONĄ ODPOWIEDZIALNOŚCIĄ
XYZ Media Group
XYZ Media Group Spółka z Ograniczoną Odpowiedzialnością
XYZ Media Group sp. z o.o. operates Xyz.pl, a Polish digital media outlet founded by Grzegorz Nawacki after leaving Puls Biznesu. The service has an economic core but also covers politics, technology, society, culture, science, sport and international topics. Its model is built around quality journalism, subscriptions, partner projects, newsletters, an app and events.
What XYZ Media Group actually sells and operates.
In-depth articles, analysis and explainers covering business, the economy, politics, technology, culture, science, sport and global affairs.
Paid access to Xyz.pl content, sold to individual readers and corporate customers.
Direct channels designed to build reading habits outside platform algorithms.
Advertising, sponsorship, closed formats and events for partners and subscribers.
Xyz.pl launch
21 Oct 2024
2024 revenue
PLN 1.4m
2024 net result
PLN -2.1m
Users Feb 2026
434.6k
Monthly price
PLN 49
No arrears identified in the analyzed sources
No arrears or bankruptcy proceedings identified in the analyzed sources.
Main activity
58.13.ZPublishing of newspapers
Other activities
Selected excerpts from our analysis of XYZ Media Group. Full analysis on the Analysis tab.
XYZ Media Group sp. z o.o. is a private media company operating Xyz.pl. The portal was launched on 21 October 2024 by Grzegorz Nawacki, former editor-in-chief of Puls Biznesu.
Read the full company profile XYZ Media GroupXYZ Media Group is an investor-funded media startup built around a subscription thesis. Instead of starting with a tiny editorial team, the company built a full newsroom and a broad editorial product from the outset, with early losses covered by investor capital.
Explore the business model XYZ Media GroupAvailable financial data cover 2024 and come from the Finux/KRS clipping. They should be read cautiously: Xyz.pl launched publicly on 21 October 2024, so 2024 mainly reflects preparation, launch and team buildout rather than a full mature media operating year.
See full financial performance XYZ Media GroupCredibility rating
40 / 100
Poor credibility
Insolvency risk
Low
Elevated threat
Closure risk
34
/ 100
Risk comparison - scale 0 (safe) → 100 (critical)
Spółka wykazuje sygnały niestabilności organizacyjnej: częste zmiany właścicieli, częste zmiany w zarządzie, częste zmiany kodów PKD, częste zmiany nazwy spółki. Może to wskazywać na podwyższone ryzyko współpracy.
Shareholder changes
8
8/2 yrs
Board changes
2
2/2 yrs
PKD changes
3
3/2 yrs
Name changes
1
1/2 yrs
Data from 2 years of registry activity.
Difference between risk models
Closure - probability of ceasing operations (operational continuity). Insolvency - probability of formal bankruptcy / restructuring. The models use different data - results can diverge significantly when balance-sheet data is incomplete.
Founded
December 7, 2023
2 years in operation
Legal form
SPÓŁKA Z OGRANICZONĄ ODPOWIEDZIALNOŚCIĄ
Registry: RejP
Headquarters
WARSZAWA
MAZOWIECKIE
Primary PKD
58.13.Z
Publishing of newspapers
Share capital
243.3 K PLN
4,865 shares total
Shareholders
2
shareholders
Board
1 person
Sup. board: 3 · Proxies: 2
Filed years
1 year
2024 · profitable: 0/1
Registry entries
16
latest: May 7, 2026
Risk signals
Revenue
1.4 M PLN
2024
Net profit
-2.1 M PLN
2024
Assets
6.2 M PLN
2024
Equity
4.4 M PLN
2024
EBITDA
-2.0 M PLN
2024
Valuation
2.3 M PLN
Low confidence
Low confidence
Rate business credibility - XYZ Media Group.
No ratings
Explainer
Ten Square Games S.A. (KRS 0000704863), headquartered at ul. Gen. Romualda Traugutta 45 in Wrocław (the same address as Develia), is the Wrocław leader of Polish mobile gaming, the creator of free-to-play games with microtransactions: Fishing Clash (fishing), Hunting Clash (hunting), Wild Hunt. Founded in 2011 by Maciej Popowicz (previously creator of the nasza-klasa.pl portal), listed on the WSE since 2018. A three-member management board, a six-member supervisory board.
Explainer
Warsaw-based 11 bit studios S.A. (KRS 0000350888) enters 2026 on the back of two AAA-tier launches: Frostpunk 2 (September 2024) and The Alters (summer 2025). The studio has been publicly listed since 2010, sits in the mWIG40 mid-cap index, and is headquartered at ul. Brzeska 2 in Warsaw's Praga district.
Founder credibility: Grzegorz Nawacki spent 18 years at Puls Biznesu and helped build its digital and subscription position. Clear positioning: quality, selection, no clickbait, less ad clutter and lower information noise. Broad subject mix: economy and business plus…
High fixed-cost base: monthly costs were discussed in the interview around PLN 1m. 2024 loss: PLN 1.4m revenue versus PLN 2.1m net loss. Subscription scale far below PB: several thousand versus PB's 30k+ paid digital subscriptions. Lower reach than PB and large portals:…
Explore the weaknesses XYZ Media GroupBuild a paid reading habit among audiences tired of clickbait and mass portals. Convert high newsletter engagement into subscriptions. Grow corporate subscriptions among companies, managers, investors and professional-services firms. Monetise a high-quality audience through…
Explore the opportunities XYZ Media GroupSubscription risk: the model requires convincing a large number of readers to pay for quality content. The interview mentions several thousand subscriptions, far below Puls Biznesu's 30k+ digital subscriptions. High fixed-cost risk: the project started with a large team and…
Explore the key risks XYZ Media GroupPuls Biznesu is the most important reference point for XYZ, but the competitive set is broader. The project competes for attention, subscriptions and advertising budgets with large portals, opinion weeklies, expert newsletters, podcasts and specialist media.
See the competitive analysis XYZ Media GroupThe next few years will test whether Poland has a large enough market for a paid, quality digital medium with broad subject matter. XYZ has capital, a team and a clear brand, but it must prove that several thousand subscriptions can become a durable media business.
Explore the outlook XYZ Media GroupXYZ's strategy rests on the thesis that Poland has a group of readers willing to pay for a quality, selective and independent digital medium. Nawacki describes them as people who once read and paid for weeklies and newspapers, but became underserved by clickbait portals and…
Explore the strategy XYZ Media GroupKRS lists Grzegorz Nawacki as president of the management board of XYZ Media Group sp. z o.o. Nawacki is also the founder and editor-in-chief of Xyz.pl. In the interview he says he identifies more with the editor-in-chief role, but took the president role because he was the…
Explore corporate governance XYZ Media GroupCompany XYZ Media Group has only one trademark, which is a trademark "XYZ".
3 most recent trademarks
XYZ
Filing date: 2024-07-17
activeLatest reporting year
2024
Available years
1
Filing entries
0
16 historical registry entries for XYZ Media Group
Shareholder change
WA.XII NS-REJ.KRS/43382/25/931
Share capital change, Commercial proxy change, Shareholder change, Articles of association amended
WA.XII NS-REJ.KRS/56069/25/13
Shareholder change
WA.XII NS-REJ.KRS/63506/25/183
Share capital change, Shareholder change, Articles of association amended
WA.XII NS-REJ.KRS/11281/26/269
Shareholder change
WA.XII NS-REJ.KRS/21611/26/433
Competing companies or those operating in the same market segment as XYZ Media Group (in Warszawa, industry: Publishing).
WARSZAWA· Publishing
Revenue 2022: 329.3 M PLN
WARSZAWA· Publishing
Revenue 2024: 106.6 M PLN
WARSZAWA· Publishing
Revenue 2024: 103.9 M PLN
WARSZAWA· Publishing
Revenue 2024: 31.7 M PLN
WARSZAWA· Publishing
Revenue 2024: 20.2 M PLN
WARSZAWA· Publishing
Revenue 2024: 12.2 M PLN
SPÓŁKA Z OGRANICZONĄ ODPOWIEDZIALNOŚCIĄ
XYZ Media Group Spółka z Ograniczoną Odpowiedzialnością
Answers to questions about the company's activity, registered office, identifiers, financial data, capital and control.
High fixed costs, the 2024 loss, smaller scale than PB and large portals, undisclosed subscriber numbers, the still-unproven paid-quality-media thesis and the "PB 2" narrative.
